Especially, storytelling is an essential part of our world and is a central creative element in books, movies, and television programs. Virtually every part of your own life can be broken into a story and told through the creation of those stories. A graphic designer tells a story to create a finished product that resonates with the audience. Do you think that how does a graphic designer tell a story? There are several different aspects to storytelling that a designer can use in this series. This extends beyond the actual design itself. For example, the story should be included in the planning stage in the same way that a novelist can use an outline or a screenwriter can use a storyboard. From the point of view of a casual observer, it seems that a designer is only making an image. But that image yields more than a short period of freezing. So, suppose that you are a graphic designer working on a new web property, you should consider a few areas. Even when it comes to a single image like a logo, the brand’s story remains central to the design.
Storytelling in Client Communication
When you work with a client, your ability to grasp their story is essential. The client does not understand the subtleties of the design, but they know the ROI. They want to ask how your plan will affect their audience and strengthen their brand. You can explain how the font and layout you choose are visually pleasing to the audience, but it looks empty. On the other hand, bold text and color palette make it clear that you are expressing confidence in your intended audience and that it would be more appealing if the layout showed them how to speak to their customer.
The client should see that you understand their company or brand and the primary audience they are trying to capture. If the client does not have a design background, they will not appreciate a discussion that focuses solely on design techniques. Even if they have a design background, sharing the story behind your design and your purpose in the design will show them more about the process and the finished product. Your client needs the talk, and that talk should include who they are and what their mission is. It should explain their marketing status and highlight why they are the best company for their target customer. The story guides their audience through the process, highlights the emotions that make the plan work, and gives them an advantage over their current design. They have no reason to change plans unless certain changes enhance their position or improve the brand somehow. Especially, every client is different, and each story will be unique. What you demonstrate in your communication is that you understand their company, brand, and location and prove that you are the best person to plan their story.
Prepare the story before the design process.
Every design project has a story. The story does not need to be cut and dried like fiction written in prose. A well-written story includes all the elements needed, but it does not always tell the audience exactly. Instead, it fills the plot with the character’s actions and reactions and carefully describes the mood and tone. When viewers read this book, they often ignore “Easter Eggs,” which becomes “Aha Moment.” They are allowed to connect with the story because their mind understands these detailed clues as they read.
Words are limited in design. You tell the story through words rather than words, but it uses the same context. No matter how clear your plan is, it hits the audience in the head with the message you want to convey. And also, all the parts work together to bring the story together. Before starting a design feature, you need to understand your client and their customer clearly. Then you have to crystallize their story. Is their story about hope, action, joy, curiosity? These may seem like empty details, but they are attributed to your design and help you fully understand where the company is coming from and what their brand is so you can grasp it.
Maybe you can work on a design that doesn’t have all the elements in one design. This can happen when many people have put together sections of the plan over the years. It often feels like a “Frankenstein effect” because the element does not seem to belong to the same piece of work. If you see that something is off, the audience is more likely to see that something is off. Projects like these can be complicated because the client is involved in design elements that do not work for current story arcs. A complete renaming is usually the best way to deal with this type of problem. You can think outside the box to save the client-connected sections, perhaps in the history section of the company or in some other way to record the evolution of the story and its design.
How your finished plan brings out the story
The overall plan should include all the elements of the story you are building. It consists of the words in your text and how you choose to highlight them. Often the actual content is written by the writer, but the creator and the writer must coincide with the story so that their elements work together without interruption. For example, every element of a website should be oriented towards the same story. Colors, fonts, button placement, images, and content should all be functional within the story’s arc. When all this is put together, it enhances the user experience, ensures that the website is easily navigated, and gives the best to the brand story.
